MyAdbox for Government  and Councils

Technology has changed the way that Government departments and councils communicate with citizens and stakeholders. In the past, it was about managing communication of policies. Now it’s about managing brand experiences across multiple touch points and interacting with citizens over social media, requiring high volume rapid content production. And it all has to be compliant, 100% of the time.

Getting tailored messages out to stakeholders fast.

The MyAdbuilder content creation platform is a true asset for the Government sector looking to manage the myriad of communication pieces required in a modern world.

The capacity for the system to create personalised messages at scale is without parallel, providing departmental users in multiple locations access to versatile templates that enable fast content creation in all kinds of media from Press and Print to EDMs, Video and all corners of the growing Social Media landscape.

Asset Management – a cornerstone requirement for departmental efficiency.

The management, secure access and streamlined distribution of digital assets has become vital for the efficient operation of the public sector – at all levels. Specifically, departments require sophisticated solutions around:

•  Asset version control
•  The generation of asset variations for re-purposing requirement
•  Adding metadata to assist with search functionality and sorting
•  Asset management controls – including rights management and permissions
•  Expiration control and the capacity to archive

MyAssets provides all this and more, putting the power of sophisticated Asset Management in the hands of departmental users. MyAssets becomes the ‘single source of truth’ for media management and future proofing marketing needs.

Workflow processes -streamlined.

Digital assets are in demand more than ever before to perform specific marketing tasks so having an approvals process and workflow that enables people to work from within existing applications is vital.

MyAdbox can open permissions up to any combination of departmental users to control asset and template access.Furthermore, any combination of approvals processes can be implemented to ensure content creation is in market in a timely manner.

Compliance requirements. Simplified.

Governments and Councils invest heavily in developing firm brand guidelines that communicate clearly and concisely with the public and with stakeholders. To ensure brand consistency in all communications developed is paramount – and this is where the MyAdbox platform excels.

Because templates within the system are coded in accordance with departmental branding, there is less wasted time for your marketing teams to wade through complicated brand compliance issues, gaining considerable time efficiencies.

“We recommend MyAdbox to any business wanting to maximise
network engagement in a cost efficient way”