Building content
MyAdbuilder communicates directly with MyAssets to call in items from your asset library so that you can build and edit campaigns in a fraction of the time it normally takes your ad agency to produce the work.
Your ad agency still has a role to play - but the new way of marketing production is to get them to focus on creating great ideas. Once they’ve done that, campaigns can be rolled out by MyAdbox across the full spectrum of media, allowing your head office team and your wider sales network to access the MyAdbuilder platform to tailor the message to suit their needs.
The power of MyAdbuilder is that users can build and edit on-brand content for next to nothing in next to no time. They can do this on any device, anywhere, anytime. Building and editing campaigns has never been easier.
MyAdbuilder works with all file formats and outputs to all media including:
InDesign templates (print, press, outdoor) to produce a myriad of file outputs including PDF, PNG and JPEG
Video (TV, Cinema, electronic POS, social media) outputs to MP4. MOV - ProRes
Print based transparent formats (eg TIF and PostScript for Digital Display formats) can be output as PNGs.
HTML5 for output to online and social media
In terms of print and press - once your agency provides MyAdbox with creative, our team scripts InDesign templates and uploads them into the system so that your team can modify content to suit their marketing needs.
Users can switch out text, headlines, background images, product shots, logos, their individual business contact information, with automatic updating of disclaimers ... you name it. And the great thing is that it’s all on brand removing the need for lengthy approvals. That means they’re in market with their messages in minutes, not weeks.
The story is exactly the same for all other media. Video is also scripted and placed into the system to accommodate location tagging, scene switches and offer variations. Social Media (Facebook, Twitter, Instagram) and HTML5 is even easier, with an endless array of switchable options - text fields, imagery, offers etc - able to be uploaded giving users a vast array of choice when it comes to creating dynamic online content.
The MyAdbuilder interface might be simple and easy to use but it has powerful search and view capabilities, making it easy for everyone to get to the right content fast.
Those with Admin permissions in your head office can regulate the visibility of campaigns, making them available to the whole team or selected users. Content that has been created can be searched by template, media, location, publication or submitter. There’s even an advanced Search option that allows users to search campaign type, task status, assign to information, dispatch type and due date.
With marketing networks spanning huge geographic areas and crossing country borders, the challenges of communicating when campaigns should be started and stopped are considerable. It’s particularly tricky when a specific offer expires and there are legal ramifications if that offer continues to be communicated in market.
MyAdbuilder simplifies this process with inbuilt smarts that allow Head Offices to open up and lock down campaigns at will. Campaigns past their expiry date can be automatically archived and quarantined to ensure that only the latest material is available to users. The capacity for your Head Office to turn campaigns on and off with specific time sensitive offers puts you in total control of the customer facing message.
The media landscape is more cluttered than ever - particularly with the proliferation of online formats. One thing's for sure, it's only going to get more complex from here, with more demand for a wider variety of output formats. The good news is that MyAdbuilder handles output tasks with ease, doing all the thinking for you.
From MyAdbuilder, you can output the content you create in any form required, including low/high resolution pdf with trim/crop/bleed marks, InDesign files, image files, packaged HTML files or video files in Standard Definition or High Definition for online use, broadcast TV or Cinema. And as new format requirements emerge, we're constantly upgrading the system to accommodate these needs, so that you can focus on creating the content without worrying about how to export your files.
The MyAdbuilder system has been designed to accommodate all languages, making it the go to platform for Global Brands needing to create content for European, Middle Eastern Asian and Latin American markets. MyAdbuilder makes light work of content creation across alphabetical and character set based languages and streamlines the user experience with platform menus and build/dispatch processes all translated in the native language of the user.
For ease of use, your campaigns can be ordered by folder hierarchy - for example, by brand/retail/sponsorship or product – just as you would when organizing your desktop. Alternatively, they can be organized and searched by tag. We can also visually represent your content by campaign or by media type in any way you wish.
Filtering can be executed by tag or by any metadata attached to a template that helps you to organize the build process.
You can filter by campaign, media type (for example, digital banner/social/print/video etc) content launch and expiry dates, product type (for example specific product and how this is applicable to a campaign) or countless other descriptions and metadataWith efficient filtering and template previews together with custom tagging fields, we get you to the right content you're creating faster.
Campaigns and templates can be sorted and re-sorted easily by key words, load time, tags, date ranges, file types, media types or metadata to assist with search functionality.
While the templates that are scripted and uploaded into the MyAdbuilder system can be locked down to restrict the degree of customization by users, we are also able to provide plenty of 'freedom within the framework'. In other words, we can open up each template to provide a high degree of customization so that end users have greater capacity to develop content specific to their marketing needs.
Logically, the greater the degree of customization, the greater the need for approval workflows to ensure content remains on brand. So with MyAdbuilder we've ensured that you can setup multi-tiered approval workflows for any creative content built within the platform, with automated notifications between approver and creator, together with powerful workflow tools. This can be critical for managing brand compliance in terms of legal or regulatory compliance.
One of the cornerstone virtues of the MyAdbuilder platform is the capacity to get your message into market faster. So a streamlined communication process is vital.
As content creation passes through your approval process we can set it up so that the review team can comment live on changes required to keep the material on brand. Alternatively, they can share detailed notes with the content creator in system, allowing the creator to make changes themselves quickly to reduce the red tape and produce final brand compliant content fast.
As your reliance on the MyAdbuilder system grows and the variety of campaigns and communication programs uploaded increases, it goes without saying that you will more than likely require a spectrum of approval processes to ensure your brand is protected.
With MyAdbuilder, workflows can be customized to your needs providing for either a single or multiple level approval process before the end user is able to download the approved creative. This provides the approver with control over content and creative elements if required.
We provide for a White Labelling of the MyAdbuilder product, allowing you to upload your own logos and change header details within the application, bringing it in line with your brand’s look and feel.
Alternatively, we can skin MyAdbuilder with more of your brand assets – think fonts, imagery and colors – improving the user experience.
Having a custom (often called ‘vanity’) URL creates a neat fit with your existing domain, streamlining the user experience.
Your campaigns and all your templates are as safe as can be with MyAdbuilder – they're stored on Amazon S3 servers – the trusted solution for content creation given its dedication to security and scalable solutions that are both economical and flexible.
We provide you with the option to have your campaign data ‘in country’ for any compliance regulations you may need to satisfy. Simply let us know your preferred data domicile and we’ll organise to suit.
Our Single Sign On authentication via Security Assertion Markup Language streamlines how you interact with the platform, simplifying login and enabling you access to the MyAdbuilder system with single identity management.
Folders can be marked by assets to be Private or Public, or available to certain user groups. Folders can be set up for internal use (for members of your team), while a Public folder can be established for outside parties - media outlets/PR etc.
We set up SSL Certificates for all our URLs that point to it, to ensure encryption in all transfer between MyAdbox and our clients.
The wonderful thing about the powerful MyAdbuilder system is that it puts the power of ad creation into the hands of end users. The reality is that they'll also be juggling other challenges through their working day. So it's likely that midway during creating content in MyAdbuilder, they may be called away to take on another task. With MyAdbuilder, it's simple to pause your work at any stage in a content build and the template will automatically save as a draft that can be edited and completed later.
Once content has been finalized and approved within the platform, it becomes available to place. Depending on the media type, ‘Where’, ‘When’, ‘Size’ and ‘Booking’ details can be entered. Final approved content can be downloaded and dispatched by the user directly or they can upload a media plan dynamically and arrange for dispatch via our customer service team.
A Rights Management Agreement can be loaded against Assets forcing agreement acceptance prior to their use within MyAdbuilder. There are validation fields including terms and conditions of use that the user needs to complete to authorize the use of an asset, and it’s possible to add Rights Management documentation within this authorization.
This feature is ideal for specific campaign periods and Rights Managed deadlines. All campaigns loaded into MyAdbuilder can have a launch and expiry date making them visible for content creation between those dates for certain types of users.
We can also set user profiles up with different levels of visibility and access to embargoed, current or expired content.
We can set up MyAdbuilder to have an approval workflow depending on how a head office may wish the content creation process to be controlled. Users within the platform also have the ability to request access to campaigns and specific templates that they don’t have immediate access to.
You can have as many layers of approval as required all the way down to individual bespoke approval workflows for specific pieces of content.
You can load Rights Management documentation and Usage Terms and conditions separately for assets that can be called into MyAdbuilder – and these can form part of the download workflow.
Beneath the skin of MyAdbuilder is a robust reporting platform that is monitoring all activity across the system. As a head office user, this reporting functionality provides you with clarity around the sales and marketing efforts of the network.
You can deep dive into any build by any user in the system to understand the assets they’re calling on, the templates they’re accessing and the outputs they’re creating. Slice the information any way you like to understand how the system is being used and get accurate insights around your network’s advertising activity. Then reference this information against sales data to develop an incisive understanding of business performance.
All content created in the system through MyAdbuilder is captured by our powerful analytics/reporting functionality, including all Assets managed/uploaded/downloaded through MyAssets. Media usage is also tracked, providing you with a granular understanding of how your network users are accessing the system, what they’re creating and where they’re sending final content.
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